EKENEa Nigerian bus transportation game

Advertise on the roads

Last updated: 2 August 2026

Ekene's map has six roadside billboards, standing in the long empty stretches between cities — the way real boards stand on the Kaduna–Jos road. They are the game's only advertising surface: no ad networks, no tracking, no popups, ever. One sponsor per board, hand-approved, painted into the world like it belongs there.

The roads

BoardWhere it stands
Sokoto–Gusau RoadThe North West stretch
Maiduguri RoadThe long road east
Kainji RoadLake country, on the way north
Taraba RoadThe middle belt's far side
Kaduna–Jos RoadThe classic highway board
Ondo RoadThe South West corridor

Every player who drives that stretch sees your board — it sits in the world itself, and tapping it opens your link in a new tab.

The rate

₦20,000 per board, per month. One sponsor per board. If every board is taken, we'll say so honestly and put you on the waitlist — no held payments, no queues of pending money.

How it works

House rules

Welcome: businesses, events, and good-natured banter. Not welcome: deception, hate, political or religious campaigning, adult content, or gambling. We approve every creative by hand and we can decline any — a declined board is refunded in full, automatically; the decision is final, and you're welcome to try again with something else.

A note on what this is not: Ekene shows no programmatic ads on these boards and collects nothing about who saw yours. It's a billboard in a game about roads. That's the charm.